We all do it. Consciously or not, we all lie to ourselves and it costs us money.
“The majority of your beliefs, particularly in business, are driven by what you want to be true.” -Tom Asacker, author of The Business of Belief
We form beliefs about things based on experiences and perceptions that are often just fragments of reality. An initial impression or a bit of passed down wisdom that we’ve heard from a young age can have an enormous and long-lasting effect on our expectation of how things are supposed to work. This leads us to mainly see only what we already believe and discount things that challenge those beliefs. It’s called confirmation bias and it’s probably costing you money right now.
For example, let’s say you’re Continue reading